Velocity Ave kicked off the FORT research project in partnership with Booking.

Velocity Ave is a research, design and product strategy agency that challenges the status quo of how to build. We partner with startups, venture studios, enterprise incubators, and corporations to reduce the risk of zero-to-one product development and innovation. We specialize in desirability and experimentation to accelerate learning, with the goal of turning Minimum Viable Products into Minimum Lovable Products. Our approach helps you fall in love with the problem, not just the technology or solution. Founded by two former Googlers who built the R&D program within Google's incubator, Area 120, Velocity Ave believes in building better products because we don't like waste. UX research and strategy play a critical role in defining a product value, strategy and vision. We utilize creative methods such as product simulations, alignment/strategy workshops, and diary studies, amongst others, to collect intelligent data that helps teams make informed decisions.