Veloquence 's Uthra Krishnan published a Hitachi Ventures piece arguing that AI system models are components and the system itself is the product to evaluate.

Every complex product deserves a real conversation. Most of them don't get one. Buyers land on your website, fill out a form, and wait. By the time someone follows up, the moment has passed. Your best people — sales engineers, medical science liaisons, domain specialists — get pulled into conversations that were never ready for them. Veloquence puts three specialized AI agents on your website and product. Guide qualifies every inbound visitor through real conversation. Present delivers your expertise on demand as a 24/7 subject matter expert, covering webinars, research, and thought leadership. Demo runs interactive product demonstrations inside your actual product environment. Every agent speaks from a knowledge base you have built, approved, and governed. Nothing gets said that you have not decided is worth saying. Every conversation writes to your CRM when it ends. Built for companies with complex products, informed buyers, and teams whose expertise is too valuable to spend on conversations that were never ready for them.