Vendery updated its Account-Based GTM for Expansion guide to include a framework for expansion workflows, including new product or offering introduction, previous M&A w/ cross-sell investment thesis, new vertical or functional trend, increase ROI on strategic accounts, observable usage/adoption patterns, packaging or pricing change, entry into a new segment, and competitive displacement.

Vendery embeds with B2B revenue teams to design and run account-based GTM programs across the customer lifecycle. Every B2B GTM organization is seeking for a better return on their ABM investment. Common failure modes: ambiguous signals, disparate targeting & mixed messages from sales vs. marketing, sellers sidelined until an account goes ‘MQA’, and programs that stop caring about an account the moment the contract is signed. Account-based GTM is the modern operating model that addresses these via more topical & timely engagement with buyers across GTM functions - integrating marketing, sales, and customer teams around one account truth, one narrative, and one coordinated execution system. Distinctions in how Vendery partners with our clients: we integrate execution cross-functionally, we take a full lifecycle-focus, our outputs are built for sellers (by sellers), we’re outside-in & data-driven, AI-native, and outcome-based. Where viable, we align our incentives with yours. If you're a B2B CRO or CMO looking for more closed-won deals - and a partner obsessed with the scoreboard - welcome to Vendery. Excited to have you follow along.