Vestige Studio – Pia Leferink is building the measurement framework for a new social launch and setting KPIs.

Vestige Studio. Strategy that endures. I'm a senior strategist and strategy director with 9+ years building social and digital strategy across UKI and DACH, and 2+ years in strategic business planning. I founded Vestige Studio for agencies that need serious strategic firepower without the overhead of a full-time hire. I embed at the point where thinking breaks down; when briefs go unanswered, teams are stretched, or the work isn't landing the way it should. I bring structure to the chaos, clarity to the brief, and conviction to the room. My work spans three areas: strategy, operations, and training. Covering everything from new biz pitches and campaign frameworks to team restructures and capability building. I'm data-driven when it counts. Instinct-led when it matters more. Good strategy is pattern recognition. Life is made of patterns. So are problems. Disassemble, understand, rebuild — better.