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Legal & RegulatoryEvent: September 2, 2026

VICI Media published internal documents citing the FTC's latest lawsuit against Amazon regarding the breakdown of trust in second-price auctions and the extraction of over $20 billion in inflated costs from 1.2 million sellers.

Published

Signal category

Legal & Regulatory

Quote

Did you see the FTC’s latest lawsuit against Amazon? The big issue here is the breakdown of trust in second-price auctions.

Megan Malone|VICI Media team

Company

VICI Media

Dominate Digital. Effortlessly. A trusted white-label digital partner for agencies and media companies.

Industry
Advertising Services
Location
Philadelphia, US
Company size
70 employees

𝗩𝗶𝗰𝗶 𝗶𝘀 𝗮 𝘄𝗵𝗶𝘁𝗲-𝗹𝗮𝗯𝗲𝗹 𝗱𝗶𝗴𝗶𝘁𝗮𝗹 𝗮𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗶𝗻𝗴 𝗽𝗮𝗿𝘁𝗻𝗲𝗿 𝗳𝗼𝗿 𝗮𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗶𝗻𝗴 𝗮𝗴𝗲𝗻𝗰𝗶𝗲𝘀 𝗮𝗻𝗱 𝗺𝗲𝗱𝗶𝗮 𝗴𝗿𝗼𝘂𝗽𝘀 𝗮𝗰𝗿𝗼𝘀𝘀 𝗡𝗼𝗿𝘁𝗵 𝗔𝗺𝗲𝗿𝗶𝗰𝗮. 𝗬𝗼𝘂 𝘀𝗲𝗹𝗹 𝗶𝘁. 𝗪𝗲 𝗯𝘂𝗶𝗹𝗱 𝗶𝘁, 𝗿𝘂𝗻 𝗶𝘁, 𝗮𝗻𝗱 𝗿𝗲𝗽𝗼𝗿𝘁 𝗼𝗻 𝗶𝘁, 𝘂𝗻𝗱𝗲𝗿 𝘆𝗼𝘂𝗿 𝗯𝗿𝗮𝗻𝗱. Smaller agencies work with us to offer clients a full digital menu without hiring an ad ops team. Larger agencies use us for overflow, for campaigns that fall below other DSPs' minimums, and for coverage when they are short-staffed. Both get capacity they never carry as headcount. WHAT PARTNERS GET Fulfillment: 35+ digital products including CTV, YouTube+, Social Mirror, Digital Out-of-Home, Online Audio, TikTok, Meta, LinkedIn, PPC, SEO, Amazon, Mobile Conquesting, Performance Max, geo-fencing and address targeting. We buy through 40+ inventory providers, 444 private marketplaces, and 1,385 ad exchanges. Technology: 𝗮𝗱𝘁𝗶𝗻𝗶, our proposal and reporting platform: proposal automation, campaign forecasting, e-signatures, and white-labeled dashboards your clients can log into 24/7. Training: In-market seminars, live Wednesday webinars, vertical and prospecting training, and a dedicated trainer who joins your client pitches. BY THE NUMBERS 200 partner agencies and media groups. 1,700 campaigns managed monthly. 5 billion impressions served per year. 99%+ campaign accuracy. 100+ five-star Google reviews. 𝗡𝗼 𝗺𝗼𝗻𝘁𝗵𝗹𝘆 𝗳𝗲𝗲𝘀. 𝗡𝗼 𝗿𝗲𝘁𝗮𝗶𝗻𝗲𝗿𝘀. 𝗪𝗲 𝗺𝗮𝗸𝗲 𝗺𝗼𝗻𝗲𝘆 𝘄𝗵𝗲𝗻 𝘆𝗼𝘂 𝗺𝗮𝗸𝗲 𝗺𝗼𝗻𝗲𝘆. Founded in 2014. Headquartered in Philadelphia. 𝙑𝙞𝙘𝙞 𝙈𝙚𝙙𝙞𝙖 𝙄𝙣𝙘. 𝙤𝙛 𝙋𝙝𝙞𝙡𝙖𝙙𝙚𝙡𝙥𝙝𝙞𝙖 𝙞𝙨 𝙣𝙤𝙩 𝙖𝙛𝙛𝙞𝙡𝙞𝙖𝙩𝙚𝙙 𝙬𝙞𝙩𝙝 𝙑𝙞𝙘𝙞 𝙈𝙚𝙙𝙞𝙖 𝙂𝙧𝙤𝙪𝙥 𝙤𝙛 𝘼𝙪𝙨𝙩𝙞𝙣, 𝙏𝙚𝙭𝙖𝙨.

Founded 2014

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