Vitality Group Inc. brought decades of experience in behavioral science, AI-powered personalization, and understanding which actions create meaningful health outcomes to combine with Icario's expertise in helping health plans reach and activate hard-to-engage populations.

Guided by a core purpose of making people healthier, Vitality is the world’s largest behavioral engagement platform that unlocks health outcomes that matter. By blending industry-leading smart tech, data, incentives, and behavioral science, we inspire healthy changes in individuals and organizations.    As one of the largest wellbeing companies in the world, Vitality, a subsidiary of Discovery Limited, brings a dynamic and diverse perspective through successful partnerships with the most forward-thinking insurers and employers. More than 30 million people in 40 markets engage in the Vitality program.