Vitamin Well Group opened a dedicated pop-up store named Café Barebells in Stockholm city centre.

Vitamin Well Group develops premium functional drinks and snacks designed for modern, everyday life and on-the-go consumption. Founded in 2006, we have grown into a global house of brands. Through innovation and international expansion, we have built a portfolio spanning functional drinks, protein snacks and more. We operate from 14 international offices and our 750 employees are present in over 50 markets across Europe, North America and Asia,. Barebells offers a range of high-protein bars and drinks, convenient to consume on-the-go. The portfolio is known for delivering high protein without added sugar and a stand-out texture and taste. Vitamin Well is the ultimate thirst-quencher. It is non-carbonated, low-calorie or zero sugar, and comes in a range of delicious flavours, all enhanced with carefully selected combinations of vitamins and minerals. NOCCO is the leading functional drink in the Nordics and is growing across Europe. It is sugar-free and available with carefully composed functional combinations, including with and without caffeine, vitamins, BCAA and electrolytes. NÅBE provides exciting, innovative and modern lifestyle drinks in the Nordics, while our Swedish brand Tyngre produces innovative supplements that is functional, easy to understand and free of nonsense.