VP Solution helped first-time founders with Better For You brands focus on the right things.

Growing an early-stage CPG brand is tough. You know you need a VP of Sales to get on retail shelves, but hiring a full-time executive is expensive and risky. That’s where VP Solution comes in. We provide fractional sales leadership and a proven process for retail growth. With 30+ years of experience in the CPG industry, we’ve helped brands like yours move from concept to distribution with major retailers and distributors, including Sprouts, Whole Foods, KeHE, and UNFI. When you work with VP Solution, you don’t just hire one person, you gain a team of experts who: • Build your go-to-market strategy • Craft best-in-class retail presentation kits • Connect you with the right buyers and category managers • Drive sales while keeping costs predictable and aligned with your budget Our mission is simple: Make good brands better and get them on the shelves where they belong. 📩 Ready to grow? Let’s talk about how VP Solution can help you break through retail barriers.