WideOrbit is the principal collaborator making programmatic selling possible, with WO Aurora and WO Traffic providing the foundation for programmatic radio transactions.

Founded in 1999, WideOrbit helps media companies do more business by making it easier to sell advertising. We offer the one platform that ties everything together, from pitch to payment, across digital, linear, and cross-platform advertising. WideOrbit remains at the forefront of the industry by focusing on automation and integrations to streamline digital, linear, and cross-platform workflows and advancing our digital solutions to address the needs of broadcasters, digital publishers, and advertisers. That's why leading media companies worldwide – including NBCUniversal, ABC/Disney, Fox, Paramount, AMC, TelevisaUnivision, Audacy, and more – rely on WideOrbit to manage their media operations. WideOrbit is a wholly owned subsidiary within the Lumine Group companies. Lumine Group Inc. (TSXV:LMN), is a Canadian listed company, with Constellation Software Inc., (TSX:CSU), a multi-billion dollar public company, as its majority shareholder.