Wildfire Systems, Inc welcomed Michael Grillo as its new Senior Vice President of Data and Consumer Insights.

Wildfire is a white-label loyalty and consumer insights platform that helps banks, fintechs, card issuers, technology platforms, and other consumer brands increase customer engagement, loyalty and monetization through cashback rewards, shopping experiences, consumer insights and commerce media. Our platform connects our clients' customers - millions of motivated shoppers - to a global ecosystem of over 50,000 merchant programs. By being present across the digital shopping journey, from mobile apps to browser extensions and AI-assisted search, we help our clients capture valuable shopping data. Our self-optimizing platform drives a continuous value flywheel with 3 core components: • Delivering Relevant Offers: We extend your program’s value across the open web via white-label browser extensions, shopping portals, & APIs. • Data Intelligence in Action: We move beyond basic transaction data to deliver hyper-relevant cashback and digital coupons based on real consumer intent, increasing engagement and customer value. • The Wildfire Commerce Network (WCN): We help our clients capture retail media dollars through advertiser-funded placements, unlocking high-margin, non-interchange revenue. The WCN also helps advertisers drive incremental sales by delivering timely offers and targeted commerce media placements, driving high ROAS. Engineered for highly regulated industries, our platform is built to enterprise standards, featuring SOC 2 Type II certification and PCI-DSS compliance to ensure absolute consumer trust and partner protection. In 2025, Wildfire was named to the Inc. 5000 for the third year in a row, and was recognized as an inaugural San Diego Business Impact Awardee by the San Diego Regional Economic Development Corporation and JPMorganChase. We have earned a place on Built In's "Best Places to Work in San Diego" lists for three years running.