Wilkins Media shared an example of a campaign during an OAAA creative webinar that utilized separate daytime and nighttime creative executions, Dynamic Weather triggers, and Dayparting technology to create contextual and personalized messaging for consumers.
Published
Signal category
Presence & Recognition
Quote
“One of the standout creative examples shared during an OAAA creative webinar this past June demonstrated the power of tailoring creative to the moment.”
— David Kovisto|Wilkins Media team
Company
Wilkins Media
Media Experts Since 1965. Powered by Partnership. Delivered with Expertise.
- Industry
- Advertising Services
- Location
- New York, US
- Company size
- 185 employees
For more than six decades, Wilkins Media has helped brands and agencies win attention and drive results. As a premier media planning and buying agency, we provide expertise in OOH, experiential, and digital media. From comprehensive strategy to flawless execution, Wilkins is the media authority behind campaigns that perform.
Founded 1965