Willow Partners published a randomized field experiment on Instacart testing AI-powered wayfinding for nearly 6,000 gig workers and 160 stores.
Published
Signal category
Research & Knowledge
Quote
“A randomized field experiment on Instacart (nearly 6,000 gig workers, 160 stores) tested AI-powered wayfinding that shows shoppers real-time routes and item locations.”
— Gaby Glasener-Cipollone|Willow Partners team
Company
Willow Partners
Confidence, built to last...
- Industry
- Business Consulting and Services
- Location
- London, GB
- Company size
- 7 employees
Willow Partners is a professional services business working at the intersection of internal audit and sustainability. We partner with global banks, financial institutions, sovereign wealth funds, manufacturers, telecoms providers, and industrial groups to deliver practical, forward-looking solutions tailored to each client's specific challenges. Audit Consulting Our internal audit practice covers the full spectrum of what modern internal audit functions need: permanent recruitment and co-source resourcing to build the right team; regulatory readiness for ECCTA and Provision 29; soft skills training and development to strengthen how auditors influence and communicate; and AI for Audit - from strategy and training through to building agentic AI tools using Copilot, Claude, and other platforms. Sustainability Consulting Our sustainability practice combines the same resourcing model with deep technical expertise in reporting (UK SRS, CSRD, ESOS, SECR, GHG Protocol), training (sustainability and sustainable finance), and strategy - helping organisations define policy, build ESG documentation, and turn reporting obligations into a genuine competitive advantage. With offices in London and Dubai, we combine international reach with deep local expertise. Whether through consulting or recruitment, we bring together the right talent, insights, and strategies to help organisations deliver lasting value and meaningful change.
Founded 2023