Wiltshire Ventures received a WIRED reporter asking McDonald's for a copy of their own data, which was sent back as 515 pages containing purchase history, predictions, and behavioral insights.

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A WIRED reporter asked McDonald's for a copy of his own data. They sent back 515 pages. Not just a purchase history. Predictions. It forecast he'd come in 2.16 times ove…

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Company

Wiltshire Ventures

Fraction AI leadership and franchise systems, built by operators.

Industry
Venture Capital and Private Equity Principals
Location
Indianapolis, US
Company size
2–10 employees

About Wiltshire Ventures

Wiltshire Ventures helps franchise and multi-unit businesses scale with confidence. For over 15 years, our team has worked with thousands of businesses across youth sports, pet care, and other franchise industries — guiding owners through the messy, high-stakes work of growth. We've seen what separates the brands that stall from the ones that scale, and we bring that hard-won experience to every engagement. Scaling into a franchise isn't just about adding locations. It's about building the systems, playbooks, and operational discipline that let a business grow without losing what made it work in the first place. That's where we come in. What sets us apart is range and depth. Having worked with thousands of businesses across multiple industries, we recognize patterns others miss — and we translate them into practical moves you can act on. We're not here to hand you a binder and walk away. We're here to be a trusted partner in the work. Whether you're preparing to franchise, scaling an existing system, or working to get more out of the units you already have, Wiltshire Ventures brings the perspective and discipline to help you grow. Let's build something that lasts.

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