Winbound employee Ema Roloff and James Roloff attended the second IGNiTE Digital Leadership Summit.

Winbound is a digital marketing agency that helps manufacturers improve their web presence and generate leads. We do this with a unique approach called the Digital Twin Sales and Marketing Framework. Because 58% of the customer journey occurs online before a meaningful sales interaction occurs, manufacturers need their digital content to perform the function of a salesperson; educating customers and showcasing your differentiators. This online content -- blog posts, videos, social media posts -- acts like a "digital twin" of your salesperson. It helps customers get to know, like and trust you, and eventually reach out to your actual salespeople when they're ready to purchase a product. (Note: We are not replacing your sales team -- just providing online content so that when prospects search for a solution, they'll find you.) Winbound helps manufacturers not only create this digital content, but we then use marketing channels such as search engine optimization, paid advertising, and social media to get the content in front of your prospects. By integrating sales strategies into this marketing approach, we also create sales and marketing alignment. Without this alignment, research shows a company can actually lose 4% in revenue (think leads that won't close.) Winbound's clients have enjoyed double- and triple-digit increases in website traffic and qualified leads. "The results are phenomenal." - Greg Whitman, Vice President of Sales and Engineering at Spuncast "We've worked with Winbound for years and watched our keyword rankings and, ultimately, sales soar." - Wendy Stromberg, Marketing Director, Delta ModTech "Winbound's knowledge of what works on the web and personal approach to learning your business and customer base is truly amazing." - Bret Buelo, Marketing Director, Wick Buildings

Founded 2014