WOOP published an interview with CTO Pierre-Yves R. discussing Woop's AI strategy, including how the generative AI is complemented by predictive and algorithmic tools.

🌟 Created in Lille, the cradle of French retail, Woop is the global solution that optimises the last mile. 👉 WOOP is a software company that provides SaaS and mobile Delivery Management System solutions. Woop has developed a technology platform to orchestrate and optimise delivery solutions (delivery, pickup) used by the largest omnichannel B2C and B2B brands. Thanks to Woop, all stakeholders in the Last Mile optimise their operations and are interconnected to offer an exceptional and responsible delivery experience to their customers. ☝️ In addition to our DMS platform, we offer the Mapo solution for planning and managing delivery operators' routes. 🚀 Through our platform, we digitally animate and equip an ecosystem of over 600 local, national, or international carriers. This extensive transport network meets all needs and handles all product types to achieve efficient and eco-friendly deliveries in service of an exceptional customer experience. 🙌 Woop and its industry experts help retailers and brands such as Leroy-Merlin, Decathlon, Castorama, Auchan, and Alliance Automotive manage the complexity of omnichannel operations and develop new customer journeys (Ship from Store, Ship from Warehouse, Click and Collect, Click and Drive, Laisser Caddie), both in France and internationally. 📍 Represented by over 130 employees spread across 4 offices (Lille, Bordeaux, Pau, and Madrid) and recognised by Gartner as a key player in its market, the company aims to become the European leader in Delivery Management Systems (DMS). 🌱 Since its creation, Woop has committed to a positive impact approach for the planet, our clients and their customers, and our transport partners to concretely reduce the carbon footprint of deliveries.