WorkMagic measured a 35.6% omnichannel halo effect across 200+ tests.
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Across 200+ tests, we measured a 35.6% omnichannel halo effect. Meaning: more than a third of the impact landed somewhere the platform's reporting could not see. Retail.…
Company
WorkMagic
We help omnichannel brands measure and optimize for incremental impact!
- Industry
- Software Development
- Company size
- 11–50 employees
About WorkMagic
WorkMagic is the leader in Triangulated Measurement, which calibrates multi-touch attribution and MMM models with incrementality tests and grounds all marketing decisioning in causality. Omnichannel brands use WorkMagic to understand the comprehensive impact of their marketing on their entire business, empowering them to optimize their media mix with accuracy, granularity, and predictability. Our solution is trusted by leading brands such as True Classic, Branch Furniture, Dude Wipes, OpenStore, Graza, DRMTLGY, Jordan Craig, Steve Madden, QuadLock, Salt & Stone, and more.
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Latest activity from WorkMagic
13 signals
Presence & Recognition
WorkMagic is hosting the Omnichannel Growth Virtual Summit in Graza, Arrae, Quad Lock, AS Beauty, Mars, TikTok, Pinterest, Snap, Universal Ads, AdQuadrant, UpCounting, and media consumer psychologists.
Presence & Recognition
WorkMagic featured Rick Lucas, Head of Performance Marketing GTM at Snapchat for Business, discussing how brands can move beyond last-click attribution to understand discovery, cross-channel impact, and net-new customer acquisition.
Presence & Recognition
WorkMagic is hosting a live discussion on September 9 featuring PJ Andersen and Will Frank discussing Pinterest's role across the customer journey.
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