World Labs launched Atlas, a simulation tool for real-to-sim in physical AI and robotics.

World Labs is a frontier AI research and product company. Our mission is to empower and augment humanity's capabilities, transforming how we live and work by advancing spatial and physical intelligence - enabling AI to model the world and reason about objects, places, and interactions across space and time. It is the foundation for both creating worlds and interacting within them: perceiving the world around us, anticipating the consequences of actions, and operating reliably in both virtual and physical worlds. The world models we are building today are the foundation of that future — one that truly empowers people and businesses by augmenting humanity's capabilities for how we work and live, revolutionizing storytelling, creativity, robotics, scientific discovery, and beyond. These are ambitious goals, so we are building an ambitious company to tackle them. World Labs was founded by AI pioneer Fei-Fei Li alongside Justin Johnson, Ben Mildenhall, and Christoph Lassner, leaders in machine learning, generative AI, computer vision, and graphics. Today, our team spans research, engineering, robotics, product, design, and business, creating a tight feedback loop between frontier research and products and solutions that empower our customers and partners. Excited about our vision? Come join us.