XBOX Media Solutions published an opinion piece by GamesIndustry.Biz exploring how advertising could broaden access to games and create opportunities for brands in gaming.
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Publisher name
Public post
Expanding access has long been one of the ways entertainment industries reach new audiences, and gaming is no exception. As the industry explores new business models, ad…
Company
XBOX Media Solutions
Connecting brands and players with fan-first integrated advertising experiences across gaming platforms.
- Industry
- Advertising Services
- Location
- New York City, US
- Company size
- 201–500 employees
About XBOX Media Solutions
As a gateway to entertainment, XBOX brings marketers closer to the world’s most engaged gaming audiences through media solutions across mobile, console, and PC. As part of Microsoft Advertising, we connect advertisers to premium gaming environments spanning Xbox, King, and Microsoft Casual Games, reaching hundreds of millions of players globally. Our offering blends immersive gameplay, data-driven insights, and creative excellence to help brands drive meaningful attention and measurable impact. Backed by the strength of Xbox and the scale of Microsoft, we enable modern marketers to show up authentically in play. Formerly Activision Blizzard Media, our organization joined Microsoft through the 2023 acquisition, expanding our portfolio to include celebrated Xbox and Microsoft Gaming franchises.
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