YuLife has led an absolute dream team of Sadie Rose over the past five years.

YuLife is the all-in-one insurance, health and wellbeing benefit for your team, built as an AI-forward insurtech. We bring world-class protection and engagement together in one experience that inspires people to live well. By turning small daily actions into lasting habits and offering personalised support when it matters most, YuLife helps people use their benefits every day, well before the point of claim. That engagement creates insight at scale: healthier, more resilient workforces for employers, a clearer view of population health and earlier intervention for insurers, and sharper advice for advisers. YuLife provides group life insurance and group income protection in partnership with MetLife, and group health insurance, group dental insurance and a health cash plan in partnership with Bupa. It also partners with Mutual of Omaha in the US. Powered by Yunity, YuLife’s AI intelligence layer, the experience gets smarter the more it’s used. Rated 4.9 on Trustpilot, YuLife operates across the UK, US, South Africa and Japan. Founded in 2016 and headquartered in London, YuLife is backed by investors including Creandum, LocalGlobe, Notion Capital, MMC, Dai-ichi Life Holdings, and T. Rowe Price.