YULLR is building on last season's system to include an upgraded player with analysis, automatic lane detection, NFC tagging, and a scheduler that takes the guesswork out of race day.

YULLR is a technology company transforming the alpine sports industry by building the digital backbone of tomorrow’s mountains. Our platform delivers intelligent video capture, real-time data delivery, and cloud-based tools that radically improve how athletes train, how events are shared, and how resorts operate. Designed for scalability, our system installs rapidly across diverse terrain and integrates seamlessly into existing resort and team operations—powering everything from grassroots training programs to elite-level competition. At the core of YULLR is a distributed network of ruggedized cameras and edge processors that autonomously capture HD video of every training run, every race, and every skier who enters the course. Footage is automatically tagged, stored, and delivered in real time to racers, coaches, and families—whether they’re on the hill or watching from home. This allows for instant performance review, remote coaching, and unprecedented visibility into each athlete’s development. But YULLR is more than video. Our platform layers in time-stamped overlays, metadata, athlete tagging, and course-level analytics—turning raw footage into actionable insights. For ski clubs and academies, this means faster feedback loops and better athlete development. For resorts, it means new monetization opportunities through livestreaming, premium content, and enhanced guest engagement. With flexible pricing, modular deployment, and a rapidly expanding library of footage, YULLR is positioning itself as the go-to infrastructure layer for data-driven mountain operations. We’re not just improving the sport—we’re expanding its reach, modernizing its tools, and building long-term value for athletes, resorts, and the global ski economy.