Zooma noted that 70% of B2B decision-makers now use AI during vendor selection according to Ipsos 2026 B2B Buyer Journey Report.
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70% of B2B decision-makers now use AI during vendor selection, according to Ipsos. They use it to compare suppliers and validate claims before a seller even knows a deal…
Company
Zooma
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- Industry
- Business Consulting and Services
- Location
- Gothenburg, SE
- Company size
- 11–50 employees
About Zooma
We help B2B companies stop planning digital transformation and start doing it. Since 2001, we've worked with companies that are tired of strategies that sit in slide decks. They want results—more leads, shorter sales cycles, and tech that actually gets used. As a HubSpot Diamond Solutions Partner, we connect the dots between marketing, sales, and service. Not with more tools. With smarter systems that your team will actually adopt. Based in Gothenburg. Working with B2B companies across Europe who are ready to move. What we do: → Marketing & sales strategy that drives pipeline → HubSpot implementation & optimisation → Content, campaigns & ABM execution → CRM adoption that sticks Ready to talk? DM us or email anders.bjorklund@zooma.agency
See moreLatest activity
Latest activity from Zooma
4 signals
Presence & Recognition
Zooma is attending the UNBOUND 2026 conference in Boston from September 16-18, featuring sessions on AI search, HubSpot AI agents, and B2B buyer decision-making.
Research & Knowledge
Zooma noted that AI productivity gains reach 80% of individuals according to McKinsey & Company.
Presence & Recognition
Zooma visited longstanding customers VBG and Onspot during an educational trip to Elmia Lastbil.
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R3VCORE
R3VCORE published a Gartner survey finding that 69% of B2B buyers want a sales rep to validate what their AI told them, with 646 respondents.
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Frost & Sullivan