ZOOP featured Emma Squire, Alan Ball, and Gary Mudie in an industry problem report.

Creators built the internet. They shaped culture, grew communities, and generated billions in value. Yet most platforms were designed to reward everyone except the people who made it all possible. ZOOP exists to change that. We are a creator-first social platform built on a simple belief: if creators make the value, creators should keep the value. ZOOP gives creators full control over how they connect, monetise, and grow their communities. No hidden rules. No algorithm deciding who wins. No silent deductions. Creators earn what they make, transparently and fairly. Fans are rewarded for the attention and loyalty they give. Brands build direct, meaningful relationships without competing for attention. This is not about chasing reach or gaming feeds. It’s about ownership, trust, and long-term value. We believe the future of social platforms belongs to the people who create, not the systems that extract. ZOOP is built for creators and their communities. 100% human. 100% creator-first. 100% YOU.