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Research & KnowledgeEvent: September 8, 2026

Zorakle Profiles data shows that commitment, self-control, initiative, and achievement drive have decreased over the past decade.

Published

Signal category

Research & Knowledge

Quote

Since 2018, our data shows: Commitment ↓ 32.6% Self-Control ↓ 27.3% Initiative ↓ 18.9% Achievement Drive ↑ 11.1%

Rebecca Monet|Zorakle Profiles team

Company

Zorakle Profiles

Because Franchisee-Franchisor Fit Matters

Industry
Business Consulting and Services
Location
Encinitas, US
Company size
6 employees

Zorakle Profiles provides profiling tools to franchise companies, franchise brokers and franchise suppliers. Our meta-analysis methodology determines franchisee-franchisor compatibility and predicts performance. Franchise companies can expect reduced cost of training and support while increasing franchisee validation, satisfaction and performance. Our tools help franchisors answer these questions: 1. Does this individual fit within our culture and stage of growth? 2. Do they have the competencies needed to complement our value package? 3. Do they possess the integrity and character required to uphold our brand? 4. Do they have the capacity to grow at the pace and in the direction we desire? Smart. Scientific. SpotOn! Our state-of-the-art assessment system enables franchise companies to determine compatibility and predict performance of their candidates. We use seven statistically validated sciences and both normative and ipsative scoring methods for deeper insight and accuracy. SpotOn! Constructs: Values: Stanford Research & Dr. Clare Graves Stages of Business Growth: Dr. Neil Churchill Culture: University of Michigan Work Style: William Marston, Harvard Business School Emotional & Social Intelligence: Dr. Daniel Goleman Focus Preference: Dr. Robert Nideffer Core Competencies: Gallup StrengthsFinder

Founded 2012

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