Company intelligence
AdAI
The blueprints and interviews behind how, and why, SMBs automate.
About AdAI
AdAI is an editorial brand covering automation in small and medium business. We publish the blueprints that show how SMBs automate, and we give them away free. Most SMBs know AI matters but don't know where to start. The AI industry has spent years pitching developers and enterprises and never built the on-ramp for the 30-person recruitment agency, the 15-person law firm, the 20-person healthcare practice, or the 12-person plumbing business. That gap is what AdAI writes for. Our approach: one bottleneck at a time. No system overhauls, no transformation projects. We take the single workflow costing a business the most, and we show exactly how it gets automated, the tools, the integrations, the data flow, the numbers. Precise enough that you, your team, or your agency could build it. Every week we publish a worked blueprint at adai.news: a real SMB bottleneck mapped end to end, with the agent logic and the expected outcome. Real mechanics, real integrations, real patterns. Operators read them, adapt them, and apply them to their own businesses. The design is free. We don't build it for you; the thinking is the point. Most of the AI industry would rather you found this complicated. We don't. We show you exactly how simple it actually is, and your industry's bottleneck is probably already in the back catalogue. Founded in 2024 by Steve Pritchard, AdAI draws on 19 years of operations experience to make practical automation legible to the businesses that need it to work on Monday morning. Join 5,000+ operators reading the blueprints and interviews behind how, and why, SMBs automate. Subscribe at adai.news.
Verified activity
Signals from AdAI
12 published signals
Products & Services
AdAI published a blueprint for the AI win/loss agent that maps the AI win/loss agent they built to fix it, running after every closed-lost opportunity and pulling the proposal, email thread, CRM notes, and exit conversation across trailing ninety days.
Reported by AdAI
Products & Services
AdAI published a blueprint mapping the AI win/loss agent built to fix it, which runs after every closed-lost opportunity and pulls CRM notes, proposal emails, and exit conversations.
Reported by Steve Pritchard
Research & Knowledge
AdAI tracked losses for eight months across eleven staff for a UK software consultancy.
Reported by AdAI
Research & Knowledge
AdAI sent a short, optional message to each lost prospect within fourteen days of the decision.
Reported by AdAI
Research & Knowledge
AdAI ran a structured follow-up agent across every closed-lost deal from the previous quarter.
Reported by AdAI
Research & Knowledge
AdAI gathered thirty-one percent of lost prospects who replied to the agent message within fourteen days of the decision.
Reported by AdAI
Research & Knowledge
AdAI found that the distribution of actual reasons looked nothing like the CRM, with response speed and proposal specificity showing up repeatedly, and a sector pattern where the firm was shortlisted but not chosen because a competitor had a named case study in that vertical.
Reported by AdAI
Research & Knowledge
AdAI published a structured follow-up agent that collected thirty-one percent of the replies from lost prospects.
Reported by Steve Pritchard
Research & Knowledge
AdAI published a structured follow-up agent across every closed-lost deal from the previous quarter.
Reported by Steve Pritchard
Research & Knowledge
AdAI published a research report by a UK software consultancy tracking losses for eight months across eleven staff.
Reported by Steve Pritchard
Research & Knowledge
AdAI published a structured follow-up agent that sent a short, optional message to each lost prospect within fourteen days of the decision.
Reported by Steve Pritchard
Research & Knowledge
AdAI published a structured follow-up agent that found a pattern showing that the firm was shortlisted but not chosen because a competitor had a named case study in a vertical and did not.
Reported by Steve Pritchard