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Research & KnowledgeEvent: August 31, 2026

AdAI tracked losses for eight months across eleven staff for a UK software consultancy.

Published

Signal category

Research & Knowledge

Quote

A UK software consultancy tracked losses for eight months across eleven staff. The standard report looked fine: fifty-one price objections, a handful of competitor losses, a few timing issues.

AdAI team

Company

AdAI

The blueprints and interviews behind how, and why, SMBs automate.

Industry
Business Consulting and Services
Location
London, GB
Company size
1 employees

AdAI is an editorial brand covering automation in small and medium business. We publish the blueprints that show how SMBs automate, and we give them away free. Most SMBs know AI matters but don't know where to start. The AI industry has spent years pitching developers and enterprises and never built the on-ramp for the 30-person recruitment agency, the 15-person law firm, the 20-person healthcare practice, or the 12-person plumbing business. That gap is what AdAI writes for. Our approach: one bottleneck at a time. No system overhauls, no transformation projects. We take the single workflow costing a business the most, and we show exactly how it gets automated, the tools, the integrations, the data flow, the numbers. Precise enough that you, your team, or your agency could build it. Every week we publish a worked blueprint at adai.news: a real SMB bottleneck mapped end to end, with the agent logic and the expected outcome. Real mechanics, real integrations, real patterns. Operators read them, adapt them, and apply them to their own businesses. The design is free. We don't build it for you; the thinking is the point. Most of the AI industry would rather you found this complicated. We don't. We show you exactly how simple it actually is, and your industry's bottleneck is probably already in the back catalogue. Founded in 2024 by Steve Pritchard, AdAI draws on 19 years of operations experience to make practical automation legible to the businesses that need it to work on Monday morning. Join 5,000+ operators reading the blueprints and interviews behind how, and why, SMBs automate. Subscribe at adai.news.

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