Backflip

About Backflip

Breakfast used to be the best part of being a kid. Fun, imaginative, full of personality. Then somewhere along the way, the cereal aisle split in two: cereal that tastes amazing but is terrible for you, and cereal that's good for you but tastes like cardboard. We didn't buy it. So we flipped it. Backflip is cereal that flips the script. The taste kids go crazy for, made with ingredients parents actually feel good about. No more choosing between flavor and real food. We put them in the same bowl. Ben & Shaun, Co-founders of Backflip