Customers & MarketEvent: September 3, 2026
Backflip announced a new look for Magic Mind, a staple in the Ampersand Growth Partners office.
Published
Signal category
Customers & Market
Quote
“Killer new look for Magic Mind, a staple in the Ampersand Growth Partners office”
— Matt Clifford|Backflip team
Company
Backflip
Flippin Good Cereal
- Industry
- Food and Beverage Manufacturing
- Location
- San Diego, US
- Company size
- 4 employees
Breakfast used to be the best part of being a kid. Fun, imaginative, full of personality. Then somewhere along the way, the cereal aisle split in two: cereal that tastes amazing but is terrible for you, and cereal that's good for you but tastes like cardboard. We didn't buy it. So we flipped it. Backflip is cereal that flips the script. The taste kids go crazy for, made with ingredients parents actually feel good about. No more choosing between flavor and real food. We put them in the same bowl. Ben & Shaun, Co-founders of Backflip
Founded 2026