Company intelligence
BBB National Programs
Strengthening the marketplace through self-regulation, truth in advertising, and data privacy. Share/Links ≠ endorsement
About BBB National Programs
We are a non-profit organization dedicated to fostering a more accountable and trustworthy marketplace. As the foremost thought leader on industry self-regulation, we are shaping the way that businesses and consumers interact with one another. We are the home to more than a dozen self-regulation programs that set high standards for businesses and provide third-party accountability and dispute resolution services that help ensure a fair marketplace for consumers. BBB National Programs has worked with industry leaders and government regulatory agencies since 1971 to establish the standards that guide best practices in advertising, privacy, children’s and teen’s marketing, consumer warranty issues, and dispute resolution.
Verified activity
Signals from BBB National Programs
7 published signals
Research & Knowledge
BBB National Programs' Phyllis Hurwitz Marcus, VP of the National Advertising Division (NAD), spoke on AI-generated influencer marketing trends in a NutraIngredients article examining how AI personas amplify familiar risks in supplement advertising.
Reported by BBB National Programs
Operations & Supply
BBB National Programs will return to regular business operations tomorrow after Labor Day.
Reported by BBB National Programs
Research & Knowledge
BBB National Programs published an article by Corporate Compliance Insights analyzing Meta's $18 billion settlement over children's privacy and safety claims and its implications for corporate risk and compliance strategy.
Reported by BBB National Programs
Presence & Recognition
BBB National Programs participated in the National Advertising Division Annual Conference at this month’s NAD Annual Conference, where the session titled Value and Pricing Claims will explore strike-through pricing, algorithmic pricing, and auto-renewals.
Reported by BBB National Programs
Research & Knowledge
BBB National Programs' Dona J. Fraser, SVP Privacy Initiatives, published an IAPP feature piece explaining why children's privacy law needs to expand beyond protecting kids as users of technology to protecting them as subjects of it.
Reported by BBB National Programs
Research & Knowledge
BBB National Programs published part-2 of a series discussing the European Commission's adequacy decision in light of TrumpvSlaughter.
Reported by Sean Sullivan, MA
Research & Knowledge
BBB National Programs co-hosted a webinar with the Digital Advertising Alliance on political ad gaps and how DAA's Political Ad icon can help close them before a campaign launches.
Reported by BBB National Programs