BBB National Programs ' Phyllis Hurwitz Marcus, VP of the National Advertising Division (NAD), spoke on AI-generated influencer marketing trends in a NutraIngredients article examining how AI personas amplify familiar risks in supplement advertising.
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Publisher name
Public post
“The same truth-in-advertising standards apply whether a spokesperson is human or AI-generated...AI does not create a new exception for advertisers.” BBB National Progra…
Company
BBB National Programs
Strengthening the marketplace through self-regulation, truth in advertising, and data privacy. Share/Links ≠ endorsement
- Industry
- Non-profit Organizations
- Location
- McLean, US
- Company size
- 51–200 employees
About BBB National Programs
We are a non-profit organization dedicated to fostering a more accountable and trustworthy marketplace. As the foremost thought leader on industry self-regulation, we are shaping the way that businesses and consumers interact with one another. We are the home to more than a dozen self-regulation programs that set high standards for businesses and provide third-party accountability and dispute resolution services that help ensure a fair marketplace for consumers. BBB National Programs has worked with industry leaders and government regulatory agencies since 1971 to establish the standards that guide best practices in advertising, privacy, children’s and teen’s marketing, consumer warranty issues, and dispute resolution.
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Latest activity from BBB National Programs
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Operations & Supply
BBB National Programs will return to regular business operations tomorrow after Labor Day.
Research & Knowledge
BBB National Programs published an article by Corporate Compliance Insights analyzing Meta's $18 billion settlement over children's privacy and safety claims and its implications for corporate risk and compliance strategy.
Presence & Recognition
BBB National Programs participated in the National Advertising Division Annual Conference at this month’s NAD Annual Conference, where the session titled Value and Pricing Claims will explore strike-through pricing, algorithmic pricing, and auto-renewals.
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Research & Knowledge
Association of National Advertisers
Association of National Advertisers published a Marketing Policy Brief by Adam Wadsworth breaking down the House bill requiring consumer-facing AI platforms to disclose commercial relationships influencing product mentions, recommendations, rankings, or responses.
Research & Knowledge
The NAI
The NAI published a blog post by Andy Dale and Ben Chapman detailing how they designed a health-adjacent data partnership for TV advertising to survive legal evolution.
Research & Knowledge
WHAT TO FIX
WHAT TO FIX has been calling for influencer marketing rules that reflect how the online creator economy works, including labels indicating platform monetization benefits, account labels showing participation in monetization programmes, public monetization libraries, transparency around monetization governance, reporting mechanisms for monetized accounts violating the law, and public reporting on enforcement.
Research & Knowledge
Nuremberg Institute for Market Decisions
Nuremberg Institute for Market Decisions published a research paper examining how much information should be provided in AI disclosures in advertising, finding that users typically do not view AI disclosures as necessary.
Research & Knowledge
The Marketing Society