Company intelligence
Box Count
The sponsorship effectiveness consultancy
Spectator Sports
London, GB
2 employees
Founded 2026
2 public signals
About Box Count
Box Count is the sponsorship effectiveness consultancy We help brands, rights holders and agencies make more confident sponsorship decisions (and defend them to the people who hold the budget) by applying the evidence-based thinking that transformed marketing effectiveness.
Verified activity
Signals from Box Count
2 published signals
Research & Knowledge
Box Count published a Sponsorship Effect arguing that AVE should be removed from the sponsorship sector as a universal metric.
Reported by Rory Natkiel
Research & Knowledge
Box Count published a sponsorship sector research paper discussing an alternative metric called AVE that takes into account research from Lumen Technologies, Karen Nelson-Field PhD, Orlando Wood, and Gemba.
Reported by Rory Natkiel