Research & KnowledgeEvent: September 8, 2026
Box Count published a Sponsorship Effect arguing that AVE should be removed from the sponsorship sector as a universal metric.
Published
Signal category
Research & Knowledge
Quote
“my latest Sponsorship Effect argues it's time for AVE to go in the bin.”
— Rory Natkiel|Box Count team
Company
Box Count
The sponsorship effectiveness consultancy
- Industry
- Spectator Sports
- Location
- London, GB
- Company size
- 2 employees
Box Count is the sponsorship effectiveness consultancy We help brands, rights holders and agencies make more confident sponsorship decisions (and defend them to the people who hold the budget) by applying the evidence-based thinking that transformed marketing effectiveness.
Founded 2026