Company intelligence
Brand Genetics
Decoding the DNA of Growth
About Brand Genetics
With offices in London, New York and Rio we work across the globe with the world’s biggest brands: ABInBev, Diageo, Google, Kellanova, Kenvue, Mars, Meta, Mondelez, Nestle, PepsiCo, Reckitt, Suntory and Unilever. Our proprietary evidence-based and science-backed approach enables us to decode the complex DNA strands of human behaviour (Drivers, eNablers, Abilities) revealing the hidden forces driving what people do, why they do it and where opportunities lie to unlock growth. Drivers: The underlying motivations, habits, and emotions behind behaviour eNnablers: The norms, resources and environments that facilitate (or prevent) behaviour Abilities: The skills and knowledge levels of individuals, groups and markets Do you need to go deeper and get beyond the obvious? Do you want to transform consumer understanding into competitive advantage and growth? Get in touch today.
Verified activity
Signals from Brand Genetics
8 published signals
Products & Services
Brand Genetics launched the 'Winning with Women’s Sport: A Practical Playbook' published in partnership with Think Beyond.
Reported by Brand Genetics
Research & Knowledge
Brand Genetics published the Women’s Sport Value Test report in partnership with Think Beyond.
Reported by Ben Preston
Research & Knowledge
Brand Genetics noted that AB InBev became the big winner and Diageo itself noted that the biggest spirits seller in the world left on the back foot.
Reported by Ben Preston
Research & Knowledge
Brand Genetics mapped the US market dynamic from a consumer POV using Cutwater and NÜTRL.
Reported by Ben Preston
Research & Knowledge
Brand Genetics emphasized that laying the foundations of consumer understanding will require a diligent focus and insight investment.
Reported by Ben Preston
Research & Knowledge
Brand Genetics conducted blind taste tests for Bud Light Seltzer and Mike’s Hard Seltzer globally.
Reported by Ben Preston
Presence & Recognition
Brand Genetics Head of Latin America, Camila Marcondes, is part of the Programme Committee helping set the agenda for Esomar Congress 2026 in Valencia.
Reported by Brand Genetics
Presence & Recognition
Brand Genetics is attending the Esomar conference in Valencia.
Reported by Ben Preston