Brand Genetics emphasized that laying the foundations of consumer understanding will require a diligent focus and insight investment.

With offices in London, New York and Rio we work across the globe with the world’s biggest brands: ABInBev, Diageo, Google, Kellanova, Kenvue, Mars, Meta, Mondelez, Nestle, PepsiCo, Reckitt, Suntory and Unilever. Our proprietary evidence-based and science-backed approach enables us to decode the complex DNA strands of human behaviour (Drivers, eNablers, Abilities) revealing the hidden forces driving what people do, why they do it and where opportunities lie to unlock growth. Drivers: The underlying motivations, habits, and emotions behind behaviour eNnablers: The norms, resources and environments that facilitate (or prevent) behaviour Abilities: The skills and knowledge levels of individuals, groups and markets Do you need to go deeper and get beyond the obvious? Do you want to transform consumer understanding into competitive advantage and growth? Get in touch today.