Company intelligence
EDO
A data, measurement, and analytics company advancing the success of marketing, research and creative professionals.
About EDO
EDO, Inc. is the TV outcomes company. Our leading measurement platform connects convergent TV airings to the ad-driven consumer behaviors most predictive of future sales. EDO empowers the advertising industry to maximize media impact, measure creative performance, and know the fair value of every impression — across linear and streaming for an increasingly programmatic world. By combining immediate engagement signals with world-class decision science and vertical AI, EDO equips industry leaders with syndicated, investment-grade data that aligns media to business results — with detailed competitive, category, and historical insights. Leading brands, agencies, networks, streamers, and studios trust EDO’s TV intelligence to know what works.
Verified activity
Signals from EDO
8 published signals
Research & Knowledge
EDO found that last season’s NFL ads were 10% more effective than the average primetime TV ad, with Super Bowl LX spots outperforming primetime by 226%
Reported by EDO
Research & Knowledge
EDO found that SoFi’s spot featuring Buffalo Bills QB Josh Allen marked the bank’s most successful regular-season ad
Reported by EDO
Research & Knowledge
EDO found that Pharma brands took three of the top five spots among the NFL’s most effective advertisers, led by Galderma’s Nemluvio at 1,683% stronger engagement than the league average
Reported by EDO
Sales & Marketing
EDO measured a 90 percent jump in viewing from first to last episode of the series, proof of Rossum's superior acting and the highly engaging marketing ads.
Reported by Steve Siskind
Presence & Recognition
EDO actress Inde is supporting the Jackass premiere at Apple TV to support the film rather than Oscar voter coverage.
Reported by Steve Siskind
Presence & Recognition
EDO combined humor with a pair of contextually relevant celebrity appearances to notch a place on ADWEEK’s Ad of the Week list.
Reported by EDO
Research & Knowledge
EDO published the 2026 NFL TV Outcomes Report analyzing 9,943 ad airings and 183.2 billion impressions during the 2025-26 regular season alone, with additional breakdowns across sponsorship placements, the playoffs, and Super Bowl LX.
Reported by EDO
Presence & Recognition
EDO achieved some of its highest summer engagement scores through co-branded league promotions and licensing partnership spots for animated films.
Reported by Steve Siskind