EDO found that SoFi’s spot featuring Buffalo Bills QB Josh Allen marked the bank’s most successful regular-season ad
Published
Signal category
Research & Knowledge
Quote
“Star power paid off elsewhere, with SoFi’s spot featuring Buffalo Bills QB Josh Allen marking the bank’s most successful regular-season ad”
— EDO team
Company
EDO
A data, measurement, and analytics company advancing the success of marketing, research and creative professionals.
- Industry
- Advertising Services
- Location
- New York, US
- Company size
- 204 employees
EDO, Inc. is the TV outcomes company. Our leading measurement platform connects convergent TV airings to the ad-driven consumer behaviors most predictive of future sales. EDO empowers the advertising industry to maximize media impact, measure creative performance, and know the fair value of every impression — across linear and streaming for an increasingly programmatic world. By combining immediate engagement signals with world-class decision science and vertical AI, EDO equips industry leaders with syndicated, investment-grade data that aligns media to business results — with detailed competitive, category, and historical insights. Leading brands, agencies, networks, streamers, and studios trust EDO’s TV intelligence to know what works.
Founded 2015