Company intelligence
Apron
The home of bills, expenses and rewards.
About Apron
Pay suppliers, pay staff, issue expense cards, and let your most tedious bookkeeping tasks run themselves. It all happens together in Apron. One single source of truth, from the moment money is spent, to the moment it’s recorded in your ledger. Built for a new generation of business owners, accountants and bookkeepers who have seen what’s possible with their personal money, and who expect the same from their business money. For business owners, Apron brings unprecedented clarity and control to business spending. Manage your cash flow and earn Apron points on every payment you make, including supplier payments, payroll, HMRC and team expenses. Convert them 1:1 into Virgin Points for unforgettable experiences with Virgin Red and Virgin Atlantic Flying Club. For accountants and bookkeepers, Apron’s William AI automates essential but repetitive tasks like document extraction, categorisation and publishing, while eliminating document chasing at its source; so you can increase capacity without increasing overheads. Join Apron and discover: Invoice capture — Powered by AI that adapts to feedback and learns your policies. Bill pay — The freedom to pay suppliers in seconds, directly from Apron. Pay by card — Pay HMRC and suppliers with a credit card, even if they don’t accept them. Apron Card — The expense card that chases receipts for you and earns rewards. Payroll — Paying your team and freelancers in one go, instead of one by one. Payment links — Simple, secure payment links for getting paid by your customers. Rewards — Earn Apron points on every payroll and supplier payment, and convert them to Virgin Points to spend with Virgin Red and Virgin Atlantic Flying Club. It’s easier to manage business money with Apron The UK’s fastest-growing fintech startup in 2026 (Sifted 100 Leaderboard).
Verified activity
Signals from Apron
11 published signals
Products & Services
Apron launched Guidance 2.0, moving William AI out of tier-restricted access and integrating Frontier AI bookkeeping directly into the core Capture offering for every user.
Reported by Apron
Products & Services
Apron launched William AI available to every user using Apron, including single-merchant merchant cards, web app card details, and mobile payments.
Reported by Apron
Products & Services
Apron introduced planned dates (formerly Cycles) with multi-bill updates and direct two-way sync with Xero.
Reported by Apron
Products & Services
Apron released its new product version, Apron V3, on its website.
Reported by Bogdan Uzbekov
Products & Services
Apron released new App Store and Google Play screenshots by Masha.
Reported by Arthur Abrarov
Products & Services
Apron released merchant cards, mobile payments, and William AI Guidance 2.0 as part of its latest release.
Reported by Arthur Abrarov
Products & Services
Apron built William AI, a new agentic bookkeeping assistant that learns actual business context using dynamic patterns and natural language guidance.
Reported by Apron
Products & Services
Apron provided financial management solutions for Jack Gove's budding condom enterprise SEX BRAND™, allowing him to handle invoices, payments, and expenses seamlessly.
Reported by Apron
Products & Services
Apron handles nearly half of incoming documents to William AI with a 99% accuracy rate for auto-publishing.
Reported by Apron
Presence & Recognition
Apron entered into four categories for the ICB Luca Awards voting on the 9th of September.
Reported by Apron
Partnerships
Apron Books Club saw 28 firms graduate to the Silver tier in July.
Reported by Apron