Company intelligence
GumGum
The Mindset Company™ transforming advertising.
About GumGum
GumGum is The Mindset Company™ transforming advertising. We deliver results by matching brands with people in the right mindset, in the moments that matter. Powered by the Mindset Graph™, our AI-driven data engine processes billions of real-time contextual, creative, environmental, and historical signals to match every ad with the most receptive audience. The result is advertising that drives meaningful outcomes for advertisers and publishers, and is more relevant for consumers. Founded in 2008 and headquartered in Santa Monica, GumGum operates in over 19 markets across North America, Europe, Japan, and Australia. Learn more at gumgum.com.
Verified activity
Signals from GumGum
13 published signals
Sales & Marketing
GumGum Pause Ads refined creative ultimately driving 64% of campaign impressions and 54% of total QR scans.
Reported by GumGum
Sales & Marketing
GumGum Pause Ads achieved an 8% increase in brand favorability among parents.
Reported by GumGum
Sales & Marketing
GumGum Pause Ads achieved a 7% increase in purchase intent among higher-frequency viewers.
Reported by GumGum
Sales & Marketing
GumGum Pause Ads achieved a 6% increase in brand awareness with higher-frequency exposure.
Reported by GumGum
People
GumGum employee Emelia Cardon completed her final day of work.
Reported by Emelia Cardon
Products & Services
GumGum Sports Media launched a new playbook for brands to help reach verified sports viewers based on what they're actually watching, re-engage fans, and reach viewers exposed to a competitor's sponsorship across the entire sports calendar.
Reported by Ryan Canney
People
GumGum is hiring a Manager, Publisher Success in London to help build the future of digital advertising.
Reported by GumGum
People
GumGum is hiring a Digital Executive (early career Sales) in London to help build the future of digital advertising.
Reported by GumGum
Presence & Recognition
GumGum employee Laura Hicks, Lead Project Manager for the Mindset Portal, was named a Rising Star finalist at the 2026 AdExchanger Awards.
Reported by GumGum
People
GumGum employee Laura Hicks is bringing her AI-first mindset to Mindset.
Reported by Marcus Startzel
Products & Services
GumGum Sports Media, powered by Relo Metrics and VideoAmp, gives marketers three new ways to engage fans with sponsorship investment, viewership, and fan engagement.
Reported by GumGum
Products & Services
GumGum released proprietary Relo data that verifies logo impressions, associates audiences with their Sport and team, and delivers omnichannel ads.
Reported by Patrick Gildea
Partnerships
GumGum announced a partnership with Relo Metrics for its first-to-market Sports Media offering
Reported by Hailey Denenberg