GumGum Pause Ads achieved a 7% increase in purchase intent among higher-frequency viewers.
Published
Signal category
Sales & Marketing
Quote
“+7% increase in purchase intent among higher-frequency viewers”
— GumGum team
Company
GumGum
The Mindset Company™ transforming advertising.
- Industry
- Advertising Services
- Location
- Santa Monica, US
- Company size
- 546 employees
GumGum is The Mindset Company™ transforming advertising. We deliver results by matching brands with people in the right mindset, in the moments that matter. Powered by the Mindset Graph™, our AI-driven data engine processes billions of real-time contextual, creative, environmental, and historical signals to match every ad with the most receptive audience. The result is advertising that drives meaningful outcomes for advertisers and publishers, and is more relevant for consumers. Founded in 2008 and headquartered in Santa Monica, GumGum operates in over 19 markets across North America, Europe, Japan, and Australia. Learn more at gumgum.com.
Founded 2008