Company intelligence
IAB Tech Lab
IAB Tech Lab is a non-profit research & development consortium that produces & provides standards, software, & services.
About IAB Tech Lab
The IAB Technology Laboratory (IAB Tech Lab) is a non-profit research and development consortium that produces and provides standards, software, tools, and services to drive growth and efficiency in the global digital media ecosystem.
Verified activity
Signals from IAB Tech Lab
9 published signals
Legal & Regulatory
IAB Tech Lab certified Ogury for Open Measurement re-certification for Mobile
Reported by IAB Tech Lab
Presence & Recognition
IAB Tech Lab refreshed its YouTube channel to include explainers, webinars, and more.
Reported by IAB Tech Lab
Legal & Regulatory
IAB Tech Lab certified SnackVideo for Open Measurement re-certification for Mobile.
Reported by IAB Tech Lab
Presence & Recognition
IAB Tech Lab welcomed Adzymic to register their Order Management System agent in the IAB Tech Lab Agent Registry.
Reported by IAB Tech Lab
Presence & Recognition
IAB Tech Lab CEO Anthony Katsur will be speaking at BVDW’s Online Ad Summit on September 22
Reported by IAB Tech Lab
Presence & Recognition
IAB Tech Lab is hosting the Tech Lab Symposium in San Francisco to discuss agentic advertising, agent setup, server-to-server, and privacy standards.
Reported by IAB Tech Lab
Products & Services
IAB Tech Lab introduced Agentic Audiences, enabling agentic audiences to exchange embeddings with OpenRTB using a Prebid.org implementation.
Reported by IAB Tech Lab
Research & Knowledge
IAB Tech Lab developed the CoMP standard to help publishers and other content owners derive market value from AI systems.
Reported by IAB Tech Lab
Research & Knowledge
IAB Tech Lab held a recap of the CTV Ad Ops workshop from earlier this month to learn about advanced TV standards including the CTV Ad Portfolio, LEAP, ACIF, and ECAPI.
Reported by Barnaby Edwards