Products & ServicesEvent: September 1, 2026
IAB Tech Lab introduced Agentic Audiences, enabling agentic audiences to exchange embeddings with OpenRTB using a Prebid.org implementation.
Published
Signal category
Products & Services
Quote
“Agentic Audiences now enables you to exchange embeddings with OpenRTB using a Prebid.org implementation”
— IAB Tech Lab team
Company
IAB Tech Lab
IAB Tech Lab is a non-profit research & development consortium that produces & provides standards, software, & services.
- Industry
- Technology, Information and Internet
- Location
- New York, US
- Company size
- 115 employees
The IAB Technology Laboratory (IAB Tech Lab) is a non-profit research and development consortium that produces and provides standards, software, tools, and services to drive growth and efficiency in the global digital media ecosystem.