Company intelligence
JDE Peet's
About JDE Peet's
JDE Peet’s – now part of Keurig Dr Pepper – is the world’s leading pure-play coffee company, with a presence in more than 100 markets. Guided by our ‘Reignite the Amazing’ strategy, we are focused on brand-led growth across three big bets: Peet’s, L’OR, and our 10 strategically selected local icons led by Jacobs. In 2025, JDE Peet’s generated total sales of EUR 9.9 billion and employed a global workforce of more than 21,000 employees. Discover more about our journey to deliver a coffee for every cup and a brand for every heart at https://www.jdepeets.com.
Verified activity
Signals from JDE Peet's
14 published signals
Products & Services
JDE Peet's is brewing with L'Or Espresso on any𝐱 to bring dark, smoky cacao depth and a spiced edge that meets the apple pie flavor.
Reported by JDE Peet's
People
JDE Peet's is hiring an Impact Specialist to join the Impact & Engagement team.
Reported by Sam Schechtman
Presence & Recognition
JDE Peet's hosted an outdoor stand at the Rock activity event in Seine
Reported by Veronique Biannic
Research & Knowledge
JDE Peet's replaced around 60% of egg use in Malaysia through reformulation and alternatives, with 0.5% of the remaining volume currently cage-free.
Reported by JDE Peet's
Research & Knowledge
JDE Peet's reduced total egg purchases globally by 55% since 2023, with 100% of US eggs purchased cage-free and 96% in China.
Reported by JDE Peet's
Legal & Regulatory
JDE Peet's committed to eliminating caged eggs globally by the end of 2027 through a combination of egg replacement and cage-free sourcing.
Reported by JDE Peet's
Presence & Recognition
JDE Peet's hosted a coffee festival at six campsites in the Netherlands with 36,000 cups, featuring four grandparents aged a third of their age.
Reported by JDE Peet's
Presence & Recognition
JDE Peet's brought the role of serving Douwe Egberts across six campsites for a new generation, serving more than 36,000 cups of Douwe Egberts across six campsites.
Reported by Diogo Pinheiro
People
JDE Peet's employee Dyfrig Davies completed her final day working for the company last Friday.
Reported by Dyfrig Davies
Presence & Recognition
JDE Peet's participated at the Hotel Mahfouf in August.
Reported by Antoine Susini
Presence & Recognition
JDE Peet's participated at the Festival Rock in Seine for five days.
Reported by Antoine Susini
Presence & Recognition
JDE Peet's hosted an activation at the Accor Arena for the final of the August Vlogs of Lena Situations.
Reported by Antoine Susini
Products & Services
JDE Peet's launched a strong campaign for Pickwick Matcha Latte and Chai Latte tea brands.
Reported by Eric Bouter
Products & Services
JDE Peet's is building a digital twin of its entire supply chain, starting with a live model of its instant coffee supply network to test decisions, balance cost, capacity, constraints, and service across factories, routes, and tariffs.
Reported by JDE Peet's