JDE Peet's launched a strong campaign for Pickwick Matcha Latte and Chai Latte tea brands.
Published
Signal category
Products & Services
Quote
“Today I like to proudly share some new news on a really cool innovation we have been working on for our tea brands including a strong campaign.”
— Eric Bouter|JDE Peet's team
Company
- Industry
- Food and Beverage Services
- Location
- Amsterdam, NL
- Company size
- 10,507 employees
JDE Peet’s – now part of Keurig Dr Pepper – is the world’s leading pure-play coffee company, with a presence in more than 100 markets. Guided by our ‘Reignite the Amazing’ strategy, we are focused on brand-led growth across three big bets: Peet’s, L’OR, and our 10 strategically selected local icons led by Jacobs. In 2025, JDE Peet’s generated total sales of EUR 9.9 billion and employed a global workforce of more than 21,000 employees. Discover more about our journey to deliver a coffee for every cup and a brand for every heart at https://www.jdepeets.com.