Company intelligence
Kroger Precision Marketing
Fuel your brand’s growth through Kroger Precision Marketing’s actionable insights, media, and loyalty solutions
About Kroger Precision Marketing
We build brands people love. Our insights, retail media, and loyalty solutions work in harmony to uncover growth opportunities for your business. Our suite of self-service and managed-service products makes activation fast and easy. Kroger Precision Marketing is the science-driven retail media business of Kroger, powered by 84.51° and informed by more than 62 million households.
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Signals from Kroger Precision Marketing
6 published signals
Presence & Recognition
Kroger Precision Marketing experts Makensey Barr, Sarah McIlwain, and Megan Foltz share how brands can use creator partnerships to shape purchase decisions during the holiday season.
Reported by Kroger Precision Marketing
Presence & Recognition
Kroger Precision Marketing celebrated Sarah Staun, Megan Foltz, Kaitlyn Weber, and DoubleVerify partners for pushing transparency, brand safety, and media accountability forward.
Reported by Shannon Brungs Hartmann
Presence & Recognition
Kroger Precision Marketing's Sam Walston will join Alyson Soderberg (Ulta Beauty), Jeffrey Bustos (Merkle), Reece Jones (OpenTable), and Eric Brackmann (Koddi) at the Ascendant Network Boot Camp to discuss future networks combining strengths for value creation through data, audiences, measurement, and customer experiences.
Reported by Kroger Precision Marketing
Partnerships
Kroger Precision Marketing launched a collaboration with Display & Video 360 to help brands apply purchase-based audiences across YouTube and third-party inventory, measure SKU-level conversion reporting, and manage campaigns without additional set-up.
Reported by Kroger Precision Marketing
Presence & Recognition
Kroger Precision Marketing announced that Nick Hamilton will join Mark Williamson (Costco) and Steve McGowan (Mondelez International) on Tuesday at Groceryshop to discuss brand-retailer alignment and retail media performance.
Reported by Kroger Precision Marketing
Presence & Recognition
Kroger Precision Marketing is bringing purchase-based audiences to the TikTok for Business advertising platform to empower brands to deepen relevance with shoppers.
Reported by Kroger Precision Marketing