Company intelligence
Lyst
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About Lyst
Lyst is a global fashion shopping platform founded in London in 2010 and catering to over 160M shoppers per year. We offer our customers the largest assortment of premium & luxury fashion products in one place, curating pieces from 27,000 of the world's leading brands and stores. In 2025, Lyst joined Zozo, operators of Zozotown, the leading fashion e-commerce platform in Japan. This partnership marks a bold new era for Lyst, as we accelerate our vision and work together to transform the future of fashion shopping through AI and technology. At Lyst, we obsess over the customer, providing a search & discovery experience which offers inspiration, fulfilment, and personalisation. We believe that fashion is amazing but shopping for fashion often isn't, and use our technology, data and creativity to bring more joy, greater choice and fewer fails. Our mission is to help fashion shoppers make better decisions and help fashion partners find better audiences as the category-leading destination for every fashion shopper.
Verified activity
Signals from Lyst
6 published signals
Customers & Market
Lyst saw Scandinavian brands like mfpen surge in demand quarter-on-quarter, with the Copenhagen-based label soaring 54%
Reported by Lyst
Customers & Market
Lyst integrated with ROKSANDA to see an average conversion rate of 4.64%
Reported by Lyst
Research & Knowledge
Lyst published data showing that late-summer hues like coral saw a 16% bump, acting as a bridge alongside autumnal investment shades like burgundy up 20% and emerald up 14%.
Reported by Lyst
Research & Knowledge
Lyst published data showing that consumers are actively dual-shopping, with foundational fall classics gaining ground and early demand for cold-weather wardrobe investments coexisting with late-season palette extensions.
Reported by Lyst
Research & Knowledge
Lyst published data revealing a shift in consumer color preferences as the company transitions into Q4, with teal leading searches up by 32% month on month and chartreuse up 28%.
Reported by Lyst
Presence & Recognition
Lyst hosted a chat with Joe Bobowicz about the company's influencer strategy and the future of creator marketing.
Reported by Josie Chapman