Lyst published data showing that consumers are actively dual-shopping, with foundational fall classics gaining ground and early demand for cold-weather wardrobe investments coexisting with late-season palette extensions.
Published
Signal category
Research & Knowledge
Quote
“Consumers are actively dual-shopping. While foundational fall classics are gaining ground, early demand for cold-weather wardrobe investments is coexisting with late-season palette extensions.”
— Lyst team
Company
Lyst
Your career in fashion technology starts here
- Industry
- Retail Apparel and Fashion
- Location
- City of London, GB
- Company size
- 255 employees
Lyst is a global fashion shopping platform founded in London in 2010 and catering to over 160M shoppers per year. We offer our customers the largest assortment of premium & luxury fashion products in one place, curating pieces from 27,000 of the world's leading brands and stores. In 2025, Lyst joined Zozo, operators of Zozotown, the leading fashion e-commerce platform in Japan. This partnership marks a bold new era for Lyst, as we accelerate our vision and work together to transform the future of fashion shopping through AI and technology. At Lyst, we obsess over the customer, providing a search & discovery experience which offers inspiration, fulfilment, and personalisation. We believe that fashion is amazing but shopping for fashion often isn't, and use our technology, data and creativity to bring more joy, greater choice and fewer fails. Our mission is to help fashion shoppers make better decisions and help fashion partners find better audiences as the category-leading destination for every fashion shopper.
Founded 2010