Company intelligence
MMR Research
Global sensory & consumer research partner to the world's leading CPGs - from New York to London to Shanghai.
About MMR Research
With unrivaled experience across food and drink, household and personal care and beyond, we design qualitative and quantitative solutions that address your business issues - fueling creativity to create products and brands that people love. Our heartland is the interface between brand, pack and product, leveraging the power of the human senses to create more engaging propositions. Get in touch with your local team to find out how we can turn your brand promise into a reality.
Verified activity
Signals from MMR Research
14 published signals
Presence & Recognition
MMR Research is exhibiting posters at EuroSense 2026 to engage with the team about real-world innovation research.
Reported by MMR Research
Presence & Recognition
MMR Research will be sharing its latest thinking on how sensory science and consumer understanding can help brands design experiences at Eurosense 2026
Reported by MMR Research
Research & Knowledge
MMR Research notes that Boston Consulting Group reports that non-users adopt 30-50% of GLP-1 users' behavioral changes, potentially making the influenced market 50% larger than user figures alone suggest.
Reported by MMR Research
Products & Services
MMR Research built a superpowered AI moderator for Sensory Bot, designed to dig deep beyond traditional conversations and offer real and unsaid connections for the product testing and consumer research industry.
Reported by Keanan Barbour-March, MSEd
Presence & Recognition
MMR Research featured Dr. Faris Zuraikat in the latest Impact Makers Podcast debate discussing the growing evidence that GLP-1s can improve health outcomes beyond body weight.
Reported by MMR Research
Research & Knowledge
MMR Research published its latest Growth Spaces Quarterly exploring where opportunities for healthier products and a different relationship with food are emerging.
Reported by MMR Research
Presence & Recognition
MMR Research is hosting the second IFST-accredited sensory training course on 20th October in person at the Sensory Science Centre in Wokingham
Reported by MMR Research
Presence & Recognition
MMR Research is hosting an immersive breakfast workshop at EuroSense 2026 featuring Rachel Smith, Margaux Ducatillon, and Alice Barker.
Reported by MMR Research
Strategy & Corporate Development
MMR Research notes that Ferrero acquired Purely Elizabeth, marking its second breakfast move this year after the $3.1 billion WK Kellogg deal.
Reported by Tasneem Dalal
Strategy & Corporate Development
MMR Research notes that Alex Cooper is reportedly shutting down Unwell Beverage Co, just 12 months after launching it with Nestlé.
Reported by Tasneem Dalal
Products & Services
MMR Research notes that Peter Rahal launched HallPass, a low cal zero sugar candy brand featuring Stuffed Puffs® Filled Marshmallows founder Michael Tierney, hitting Walmart nationwide this month.
Reported by Tasneem Dalal
Products & Services
MMR Research notes that Liquid Death partnered with goodwipes to launch sCREAM Soda scented flushable wipes and a live in butler sweepstakes prize.
Reported by Tasneem Dalal
Presence & Recognition
MMR Research is hosting the SensoryBot webinar on Sept 8 to discuss AI helping connect data, context, and consumer understanding.
Reported by Nadia Byrnes
Presence & Recognition
MMR Research is hosting the Insights Career Network Atlanta Meetup on Monday Night Brewing at the Atlanta location on September 29th, 6:00 PM to 8:00 PM.
Reported by Tasneem Dalal