MMR Research notes that Boston Consulting Group reports that non-users adopt 30-50% of GLP-1 users' behavioral changes, potentially making the influenced market 50% larger than user figures alone suggest.
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The data just caught up with the theory. When our Dr Paulina Lang joined the Impact Makers Podcast team to chat about the GLP-1 "spillover effect", she suggested behavio…
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MMR Research
Global sensory & consumer research partner to the world's leading CPGs - from New York to London to Shanghai.
- Industry
- Market Research
- Location
- London, GB
- Company size
- 501–1,000 employees
About MMR Research
With unrivaled experience across food and drink, household and personal care and beyond, we design qualitative and quantitative solutions that address your business issues - fueling creativity to create products and brands that people love. Our heartland is the interface between brand, pack and product, leveraging the power of the human senses to create more engaging propositions. Get in touch with your local team to find out how we can turn your brand promise into a reality.
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Latest activity from MMR Research
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Presence & Recognition
MMR Research is exhibiting posters at EuroSense 2026 to engage with the team about real-world innovation research.
Presence & Recognition
MMR Research will be sharing its latest thinking on how sensory science and consumer understanding can help brands design experiences at Eurosense 2026
Products & Services
MMR Research built a superpowered AI moderator for Sensory Bot, designed to dig deep beyond traditional conversations and offer real and unsaid connections for the product testing and consumer research industry.
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Research & Knowledge
Boston Consulting Group (BCG)
Boston Consulting Group (BCG) published research exploring the impact of the US active-user population growing toward 30–35 million by 2030 on GLP-1s across the health and wellness ecosystem.
Research & Knowledge
Ideally
Ideally published a new research report finding that 44% of GLP-1 users are buying less fast food, with desserts and soft drinks disappearing from the order.
Research & Knowledge
Integro
Integro published a research article stating that 11% of U.S. adults now use GLP-1 medications for weight loss, prompting companies across nutrition, supplements, and pharma to address treatment needs.
Research & Knowledge
Third Bridge Group
Third Bridge Group published a summary report analyzing the potential impacts of GLP-1 medication on the food and beverage and healthcare markets, featuring expert voices across the value chain including a lifestyle-medicine physician, a former confectionery innovation leader, and a former alcohol marketing director.
Research & Knowledge
isi. sensory futures