Company intelligence
Outside
Our mission is to Get Everyone Outside by building the daily destination for outdoor inspiration, activation and reward.
About Outside
Outside Interactive, Inc. is the premier destination for outdoor inspiration, activation, and celebration. Each year, Outside reaches more than 300 million unique users and has more than 100 million registered users across its network of 25 media, service, and utility brands, including Outside, MapMyFitness, Velo, Yoga Journal, Pinkbike, Gaia GPS, Trailforks, athleteReg, and more. Outside’s mission is to get everyone outside, experiencing healthy, connected, and fulfilling lives by creating an experience for both longtime adventurers and those just getting started. Outside’s subscription offering, Outside+, bundles best-in-class storytelling, videos, gear reviews, mapping apps, online courses, discounted event access, and more. Learn more at outsideonline.com/outsideplus
Verified activity
Signals from Outside
4 published signals
Research & Knowledge
Outside added objective lab test data to gear reviews across multiple publications to bring a more rounded view of performance.
Reported by Adam Trenkamp
Products & Services
Outside built MapMyFitness powered by Outside, navigated its acquisition by Under Armour, and brought it back into the Outside ecosystem.
Reported by Robin Thurston
Presence & Recognition
Outside published an article in Outside Online by Maddie Capron discussing Dolly Parton's Smoky Mountain Roots.
Reported by Robin Thurston
Presence & Recognition
Outside hosted the Reset Day 2026 event on September 26th with a bike ride challenge.
Reported by Robin Thurston