Outside added objective lab test data to gear reviews across multiple publications to bring a more rounded view of performance.
Published
Signal category
Research & Knowledge
Quote
“I worked with great teams across multiple publications to add objective lab test data to gear reviews”
— Adam Trenkamp|Outside team
Company
Outside
Our mission is to Get Everyone Outside by building the daily destination for outdoor inspiration, activation and reward.
- Industry
- Technology, Information and Media
- Location
- Boulder, US
- Company size
- 816 employees
Outside Interactive, Inc. is the premier destination for outdoor inspiration, activation, and celebration. Each year, Outside reaches more than 300 million unique users and has more than 100 million registered users across its network of 25 media, service, and utility brands, including Outside, MapMyFitness, Velo, Yoga Journal, Pinkbike, Gaia GPS, Trailforks, athleteReg, and more. Outside’s mission is to get everyone outside, experiencing healthy, connected, and fulfilling lives by creating an experience for both longtime adventurers and those just getting started. Outside’s subscription offering, Outside+, bundles best-in-class storytelling, videos, gear reviews, mapping apps, online courses, discounted event access, and more. Learn more at outsideonline.com/outsideplus
Founded 2019