Company intelligence
pladis Global
Bringing happiness with every bite, through snacks people love.
About pladis Global
We believe everyday moments matter and snacks have a special role to play in them. At pladis, our purpose is simple: bringing happiness with every bite. We’re home to some of the world’s most loved snacking brands, including McVitie’s, GODIVA and Ülker, alongside local favourites such as Jacob’s, Go Ahead, Flipz, Turtles, BN and Verkade. From tea breaks to shared celebrations, our snacks are part of everyday moments around the world. As steward of brands with baking heritage dating back to 1831, we carry forward generations of craft and care. Our 16,000 colleagues across 27 factories in 11 countries stay close to local markets - turning consumer insight into snacks people know, trust and enjoy. Being a responsible business matters to us. Through our Happy People, Happy Planet strategy, we recognise the impact we have on people’s lives and the planet - and act on that responsibility in how we support our people, source responsibly and reduce our environmental impact. If you care about food, culture and creating everyday happiness, you’ll feel at home at pladis.
Verified activity
Signals from pladis Global
8 published signals
Products & Services
pladis Global launched Muller Corner x Flipz and Muller Corner x Jaffa Cakes as a new product proposition bringing two beloved brands together.
Reported by Rachael Allbut
Products & Services
pladis Global expanded McVitie's presence in China with the launch of a new locally developed Flipz range created specifically for Chinese consumers.
Reported by pladis Global
Products & Services
pladis Global launched McVitie's Flipz in China.
Reported by Kurt Frenier
Products & Services
pladis Global launched a new version of McVitie's that lands with Chinese consumers, featuring Honey Matcha.
Reported by Daniel King
Products & Services
pladis Global announced that McVitie's Flipz in China is now in production line
Reported by JENNIFER MOSS
People
pladis Global welcomed Oke Olukayode, who joined the company as part of the 10th anniversary celebrations.
Reported by pladis Global
Presence & Recognition
pladis Global employee Russell Avens was recognized for keeping the company at the forefront of sustainable initiatives.
Reported by JENNIFER MOSS
Research & Knowledge
pladis Global joined a Belgium-wide trial exploring how digital watermarking could improve the sorting of flexible packaging using Digimarc
Reported by pladis Global